The brand’s collaboration with the International Cricket Council (ICC) has further enhanced its global visibility, making it the first Indian beverage company to partner with cricket’s governing body.

Business Divisions

Bira 91 operates across multiple segments:

Premium Beers – Focused on urban consumers, especially millennials, offering innovative and differentiated flavors.
Mass Market Beers – Expanding into tier-2, tier-3, and tier-4 cities to widen its customer base.
Global Expansion – Presence in key international markets including the U.S. and Southeast Asia.
Brand Partnerships & Sponsorships – Strategic marketing initiatives, including a significant annual sponsorship deal with the ICC.
Financial Highlights

Bira 91’s financials reflect both rapid growth and ongoing challenges:

Revenue Growth: Revenue increased from ₹428.2 crore in 2021 to ₹824.32 crore in 2023, indicating strong demand and expansion.
Rising Losses: Despite growth, losses widened significantly, with net losses increasing from ₹211.28 crore in 2021 to ₹445.47 crore in 2023.
Margin Pressure: Gross margins declined from 79.64% to 67.81%, reflecting rising input costs.
Debt Position: Borrowings reached ₹314.6 crore in 2023, while total liabilities rose to ₹1,274.27 crore.
Unlisted Share Price: Shares are currently trading around ₹650, implying a valuation of approximately ₹3,900 crore.
Pros
Rapidly growing craft beer brand with global recognition
Expanding production capacity, reaching around 2.64 crore bottles per month
Backed by reputed investors such as Sequoia Capital, Sofina, and notable celebrities
Cons
Continued financial losses with no profitability yet achieved
High debt levels impacting overall financial health
Sensitivity to raw material costs, including barley, aluminum, and glass